With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave.

Affiliate link optimization

Avoid spammy or low-quality backlinks, as they can lead to penalties. Want to know how an SEO audit keeps you ahead of competitors and how to perform a complete SEO audit? Read on and discover how SEO audits save time, money, and effort while driving your website to success. Check the number of HTTP requests your site makes, as too many can slow it down.

• Page speed is vital—especially after Google dropped its Speed Update and Page Experience Update.
• Ubersuggest is an analytics tool that helps us with several areas of research.
• The best level of SEO audit for your needs depends on your goals, budget, and website complexity.

It’s best to do a basic SEO audit monthly and a SEO Anomaly comprehensive audit several times per year. New content and developmental changes are made almost daily with a large website. It’s equally important to continue to monitor the website and its performance in search engines. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS.

The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time. You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.

When you conduct your SEO audit for 2025, you’ll want to analyze the keywords you target. If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it. In some instances, SEO audit services (like those from WebFX) will include implementing these recommendations. Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results.

Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them.

Step 5. Analyzing internal links

If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here. So you can fix them before these issues impact your website traffic and revenue. The tool sorts issues by category (like website security and duplicate content). We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. Backlinko uses these tools for in-depth SEO audits every year.

Before diving into the technical audit, there are a number of manual checks I recommend performing on any site. All-in-one SEOplatform for agencies, marketers, and SMEs looking to increase organic traffic. Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected.

“Best prep schools in ma” will yield some nice resource lists that may or may not already feature your client, and that represent good opportunities to reach out for external links. The thing is, there are so many facets to SEO that this process can become overwhelming, fast. We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits into categories. The journey of a thousand optimizations typically begins with a single step – the SEO audit. And to help you discover and fix some of the most common SEO issues.

In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit. Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture. Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do.